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Marketing Events Coordinator

Job Title: Marketing Events Coordinator 

Location: Baltimore, MD 21231

Duration: 6 months (W2)

Job Description: Under supervision of a leader in the marketing organization, this Events Manager is responsible for developing marketing campaigns for various segments within the Constellation Retail business (e.g. C&I, public sector, indirect, solar/EE, regional and/or mass markets and small businesses).

Responsibilities:

  • Develops marketing programs, communication and marketing strategies to support and grow the business, concentrating primarily in the event space.
  • Develops and implements the marketing and event activities tied to specific retail energy markets/regions and/or a specific marketing function area of discipline.
  • Collaborates with a variety of multi-disciplined cross functional teams/organizations throughout the retail organization to drive marketing programs and associated events throughout the respective market/region.
  • Assists in development, execution and evaluation of integrated communications strategies and tactics to effectively communicate to customers and other stakeholders about energy-related products, services or issues in the most efficient and cost-effective manner.
  • Effectively leverages a variety of communications tools and practices to meet corporate objectives.
  •  Assists in creation of effective communications messages and materials that target key audiences and reinforce and support company programs and brand objectives.
  • Works effectively with 3rd party marketing vendors, contractors and others.
  • Supports the development and day to day operations of the department. 
  •  Works on various program marketing communications, fulfillment and tracking processes, tools and materials
  • Directs planning of the event calendar, managing event data capture, employee participation, post event feedback, and budget.
  • Meets all fixed deadlines for material writing, production, and event delivery.
  • Implements communications activities and event activity designed to positively position business within its key audiences.
  • Effectively communicates complex concepts (product positioning, group competencies) into effective messaging for key audiences.
  • Works collaboratively with other internal stakeholders as appropriate, to share best practices, provides support and ensure overall business objectives are met. 
  • Assists in development and management of communications to support corporate identity standards.
  • Monitors and evaluates the success of marketing campaigns and events.
  • May perform other duties as assigned.

Requirements:

  • Demonstrated superior writing and presentation skills.
  • Demonstrated ability to assist with a variety of complex communication projects simultaneously; on budget and on deadline.
  • Demonstrated project management skills to include comprehensive planning, scheduling and communication.
  • Strong interpersonal skills.
  • Professional demeanor and represent the company favorably to internal and external audiences.
  • Proven ability to work both independently and as part of a team, exercising sound judgment and managing matrix relationships to meet team goals
  • Ability to manage external vendor resources and relationships.
  • Dedication to upholding values and performance imperatives.
  • Bachelor's degree, preferably in communications, business administration or a related topic, plus 3-5 years related job experience. 
  • An equivalent combination of formal education, training and experience may also be considered.

 

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