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Sr. Marketing Specialist

Take a leadership role in the development, delivery, and management of marketing the client's Energy Efficiency Program, focusing on business related initiatives. Coordinate marketing strategies and materials with multiple client departments and external implementation contractors. Deliver operational excellence across all areas of implementation including financial responsibility.

Primary Responsibilities:

  • Manage, monitor and implement the client's Energy Efficiency Program commercial and industrial initiatives representing the client’s commitments, operational excellence, customer satisfaction and fiscal responsibility.
  • Develop and execute marketing tactics and strategies for business programs and initiatives. Coordinate delivery and communication of programs across client functional organizations, including communication, customer service, regulatory and legal. Provide marketing support for 4-5 energy efficiency business program managers on the client team including the creation of videos, PowerPoint presentations, collateral development and analysis of implementation contractor planned tactics.
  • Facilitate the development of business focused content and marketing materials. Manage and research the content production of others; review and edit content; circulate content for review and approval; submit final content and creative for publishing; coordinate external contractor production activities, monitor inventory levels of collateral materials to determine when to replenish.
  • Assist with marketing research including customer roundtable discussions and define customer segmentation to effectively deliver marketing messages.
  • Respond to special requests related to unique marketing initiatives, such as event support, providing premium order recommendations, reviewing press releases and implementation contractor new initiatives.


  • Bachelor’s degree in marketing, communications or business, AND 5-8 years relevant marketing experience.
  • Excellent, demonstrated written and verbal communication skills.
  • Demonstrated program, project, product or service management skills.
  • Experience in providing internal client service, managing external vendors and excels at marketing communications.

Preferred Skills:

  • Marketing experience at a utility is preferred. 
  • Energy efficiency program experience is a plus.
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